Sales Management II:
Chief Revenue Office Master Class

Become an Executive​



Sales Management II: Chief Revenue Office Master Class​


Independent Study with Coaching
Starts On Demand

Online Content + 12 Coaching Sessions

Who Should Consider This Program​

Sales Management II is designed for sales managers with a interested in taking the next step in their sales career.

What To Expect​

Develop your executive voice with Sales Management II which introduces higher-level data skills to forecast revenue, identify upcoming challenges, manage representative performance, communicate revenue news to different audiences, and get revenue back on track for goal achievement.


You’ll start by developing or updating a company’s go-to-market strategy and identifying a compelling problem/opportunity from a current, relevant situation faced by managers enrolled in the course or a prepared case study. Through detailed case study simulations and role-play assignments, you’ll practice various forecasting methods and learn how to build, communicate, and execute realistic gap plans that build the manager’s credibility and earn the confidence of the sales team and senior management.


The main course deliverable—a capstone project paper and verbal presentation of sales plan recommendations—will demonstrate your mastery of market and product knowledge, forecasting, gap analysis and mitigation, and optimal coaching and collaboration for sales performance.


Tuition: $4,500​

The Sales Management II course is recommended for three upper-division baccalaureate credits by the American Council on Education.

Learning Outcomes​

Become an Executive​

  • Research and develop a comprehensive go-to-market plan.
  • Analyze and assess strategic alliances.
  • Evaluate the organization’s sales cycle, including average time per stage and close rates.
  • Forecast revenue and predict revenue disruption.
  • Calculate and mitigate revenue gaps.
  • Evaluate employee performance. Plan for employee growth and development.
  • Model the executive voice in managing conflict and communicating.

Is Sales Management II for you?

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